One Billion Shakes Later, Urbanspoon Goes After OpenTable

One of the all-time most popular restaurant apps on mobile is Urbanspoon (iTunes link). It is still one of the top 10 travel apps on the iPhone. The app's signature gesture is a shake to find nearby restaurants. Urbanspoon just passed one billion shakes and has been downloaded 20 million times across all mobile platforms (iOS, Android, Blackberry). In March 2010, it hit 500 million shakes, so it's doubled in less than a year and half. But what exactly is the value of a shake? Well, the apps run ads as does the website. With 100 million pageviews a month across those apps and the web, shakes turn into ad impressions. But the real play here is restaurant reservations. Urbanspoon is going after OpenTable.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/8-U-xWlVgZc/

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